Creators as the media plan

In our Agency Spotlight, we put TING on the table — an agency that treats creators not as an add-on to the media plan, but as the media plan itself.

Where most brands still think in terms of TVCs first and 'social' second, TING starts in the feed: matching the right creators to the right brands, and building work that is native to how people actually watch, share and scroll.

The result is campaigns that don't feel like advertising interrupting content — they feel like content people already wanted to watch.