Grand Prix · Cannes 2025Indian Railways·Transport / Public Services / Railways / Public Transport·FCB India
Lucky Yatra
FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.
Case files
Every breakdown, on the table.
Campaigns diagnosed and counting. Filter by industry, medium, brand, or tags — or just start scrolling.
Topics
15 breakdowns
Grand Prix · Cannes 2025
Gold · Cannes 2025The Times of India·Media & Publishing / Newspaper / News Media·Havas Creative India
Ink of Democracy
2.28 million newspaper pages printed in purple electoral ink — a protest against voter apathy that won India's first Gold at Cannes 2025.
Gold · Cannes 2025Cadbury 5 Star·FMCG / Chocolate / Confectionery·Ogilvy India
Erase Valentine's Day
A theatrical 'time-travel vessel' that sailed out to erase Valentine's Day from the timeline — Ogilvy India's Gold winner in Social & Creator.
Gold · Cannes 2025Acko·Insurance / Fintech / Health Insurance·Leo Burnett
Tailor Test
Waist and hip measurements taken at the local tailor, used to screen for heart-disease risk — Gold in Creative Data at Cannes 2025.
Silver · Cannes 2025Britannia·FMCG / Biscuits / Food Products·Talented
Nature Shapes Britannia
Biodegradable billboards placed where trees would obscure them — letting branches literally shape the brand's name. Two Silver Lions at Cannes 2025.
DecodedSpotify·Entertainment / Media Tech / Music Streaming
What's on Your Wrapped?
Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.
DecodedMAGGI·FMCG / Instant Noodles / Packaged Food
MAGGI at 50
A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
DecodedApollo Tyres·Automotive / Tyres
Har Safar Mein Dum Hai
A tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.
DecodedFabindia·Fashion & Lifestyle / Ethnic Wear / Apparel
Jashn-e-Riwaaz
A festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.
DecodedMiu Miu·Luxury Fashion / Luxury Apparel & Accessories
Miu Miu PR Packaging
When the unboxing IS the advertisement — Miu Miu designed PR packages as immersive, shareable experiences.
DecodedNBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture
BUDX NBA House
Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
DecodedMcDonald's·QSR / FMCG / Fast Food
Buddy Meal
Nostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.