Contributor

Mara Vance

Resident Strategist

Mara dissects the strategy behind the work — the brief, the insight and the uncomfortable truth most brands won't say out loud.

Breakdowns by Mara

Waist and hip measurements taken at the local tailor, used to screen for heart-disease risk — Gold in Creative Data at Cannes 2025.

A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.

A festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.

Nostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.