Not a real Doctor, exactly. But he will diagnose, dissect and operate on the biggest, the greatest and the most celebrated marketing campaigns of all time.
We walked into IKEA IKONIC 4.0 expecting design. What followed was a day of conversations around space, culture, creativity and the way we actually live.
Grand Prix · Cannes 2025FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.
Gold · Cannes 20252.28 million newspaper pages printed in purple electoral ink — a protest against voter apathy that won India's first Gold at Cannes 2025.
Gold · Cannes 2025A theatrical 'time-travel vessel' that sailed out to erase Valentine's Day from the timeline — Ogilvy India's Gold winner in Social & Creator.
DecodedEmraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.
DecodedA tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.
DecodedSelling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
DecodedNo Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.
DecodedHow controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.
