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Experiential Marketing / Cultural Activation

Showing breakdowns · Execution: Experiential Marketing / Cultural Activation

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Ambient Outdoor / Environmental BillboardCelebrity Callback / Emotional StorytellingCultural Branding / Controversy-led ConversationData-Driven Activation / On-Ground ActivationEmotional Storytelling / Sports MarketingExperiential Marketing / Cultural ActivationMedia Strategy / Sports Business AnalysisNewspaper Print Innovation / Print ActivationNostalgia Marketing / Commemorative ActivationOOH, Transit Media, Radio, Digital Activation, PRPR Packaging / Unboxing ExperienceSocial Media Campaign / Entertainment-led Branded ContentSocial Media, Influencer Marketing, Outdoor, Radio, Live ActivationSustainable Outdoor Activation / Billboard InnovationViral Culture / Attention Economy

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1 breakdown · Experiential Marketing / Cultural Activation

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NBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture

BUDX NBA House

Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.

Diagnosing, dissecting and operating on the most celebrated advertising campaigns of all time — and teaching the principles behind them.

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