Silver · Cannes 2025Britannia·FMCG / Biscuits / Food Products·Talented
Nature Shapes Britannia
Biodegradable billboards placed where trees would obscure them — letting branches literally shape the brand's name. Two Silver Lions at Cannes 2025.
Showing breakdowns · Execution: Sustainable Outdoor Activation / Billboard Innovation
1 breakdown · Creativity · Sustainable Outdoor Activation / Billboard Innovation
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