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Sustainable Outdoor Activation / Billboard Innovation

Showing breakdowns · Execution: Sustainable Outdoor Activation / Billboard Innovation

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1 breakdown · Creativity · Sustainable Outdoor Activation / Billboard Innovation

Silver · Cannes 2025

Britannia·FMCG / Biscuits / Food Products·Talented

Nature Shapes Britannia

Biodegradable billboards placed where trees would obscure them — letting branches literally shape the brand's name. Two Silver Lions at Cannes 2025.

Diagnosing, dissecting and operating on the most celebrated advertising campaigns of all time — and teaching the principles behind them.

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