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Tailor Test

Gold · Cannes 2025

Acko·Insurance / Fintech / Health Insurance·Leo Burnett

Tailor Test

Waist and hip measurements taken at the local tailor, used to screen for heart-disease risk — Gold in Creative Data at Cannes 2025.

Diagnosing, dissecting and operating on the most celebrated advertising campaigns of all time — and teaching the principles behind them.

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