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1 breakdown · Ethnic Wear / Apparel

Jashn-e-Riwaaz

Fabindia·Fashion & Lifestyle / Ethnic Wear / Apparel

Jashn-e-Riwaaz

A festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.

Diagnosing, dissecting and operating on the most celebrated advertising campaigns of all time — and teaching the principles behind them.

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