Case files

Every breakdown, on the table.

Campaigns diagnosed and counting. Filter by industry, medium, brand, or tags — or just start scrolling.

3 breakdowns · Social

A theatrical 'time-travel vessel' that sailed out to erase Valentine's Day from the timeline — Ogilvy India's Gold winner in Social & Creator.

Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.

How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.