Case files

Every breakdown, on the table.

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4 breakdowns · Strategy

FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.

Waist and hip measurements taken at the local tailor, used to screen for heart-disease risk — Gold in Creative Data at Cannes 2025.

Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.

No Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.