Case studies

Decoded

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2 breakdowns · Social · Decoded

Spotify·Entertainment / Media Tech / Music Streaming

What's on Your Wrapped?

Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.

Decoded

Sunil Pal · Samay Raina·Creator Economy / Entertainment / Internet Culture / Digital Media

Sunil Pal and the Attention Economy

How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.

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