DecodedNike · Apple · Titan
5 Must-Watch Picks for Every Marketer
From Mad Men's Don Draper to the true story behind Air Jordan, five films and series that teach marketers more than most textbooks do.
Case studies
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DecodedYouTube
YouTube Just Raised the Price of Entry for Creators
From February 2027, YouTube is doubling the performance bar for new creators to monetise — a signal that consistency now matters more than virality.
DecodedApple
Apple's "Relax, It's iPhone" Campaign: When Relatability Crosses a Line
Apple turned iPhone durability into everyday chaos — toddlers, pets, spills — until one billboard sparked a conversation about screen time instead of Ceramic Shield.
DecodedPUMA · Jaipur Rugs
Why PUMA And Jaipur Rugs Are A Surprisingly Smart Collaboration
A global sportswear brand and an Indian rug-weaving house walk into a collaboration — and prove the strongest partnerships trade meaning, not just audiences.
DecodedYouTube
6 Indian YouTubers Who Teach AI Better Than Any Paid Course
From business case studies to prompt engineering, six Indian creators are turning YouTube into the AI classroom that paid courses can't keep up with.
DecodedInstagram
Instagram Changed Its Wordmark After 10 Years. The Internet Called It "Instagzam"
Instagram quietly refreshed its decade-old wordmark — and the internet immediately renamed it “Instagzam.” A masterclass in what happens when a brand touches its most recognisable asset.
DecodedSpotify·Entertainment / Media Tech / Music Streaming
What's on Your Wrapped?
Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.
DecodedMAGGI·FMCG / Instant Noodles / Packaged Food
MAGGI at 50
A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
DecodedApollo Tyres·Automotive / Tyres
Har Safar Mein Dum Hai
A tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.
DecodedFabindia·Fashion & Lifestyle / Ethnic Wear / Apparel
Jashn-e-Riwaaz
A festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.
DecodedMiu Miu·Luxury Fashion / Luxury Apparel & Accessories
Miu Miu PR Packaging
When the unboxing IS the advertisement — Miu Miu designed PR packages as immersive, shareable experiences.
DecodedNBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture
BUDX NBA House
Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
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