DecodedWhat's on Your Wrapped?
Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.
Showing breakdowns in Decoded.
10 breakdowns · Decoded
DecodedEmraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.
DecodedA 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
DecodedA tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.
DecodedA festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.
DecodedWhen the unboxing IS the advertisement — Miu Miu designed PR packages as immersive, shareable experiences.
DecodedSelling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
DecodedNostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.
DecodedThe most patient ad ever made — a billboard that only reveals itself during golden hour, using sunlight instead of screens.
DecodedNo Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.
DecodedHow controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.