DecodedSpotify·Entertainment / Media Tech / Music Streaming
What's on Your Wrapped?
Emraan Hashmi × Raghav Juyal turned Spotify Wrapped into a shared internet joke — one of the season's most replayed Indian ads.
Case studies
Decoded
Showing breakdowns in Decoded.
10 breakdowns · Decoded
Decoded
DecodedMAGGI·FMCG / Instant Noodles / Packaged Food
MAGGI at 50
A 50-year milestone told through commemorative India Post stamps and shared memory — not corporate self-congratulation.
DecodedApollo Tyres·Automotive / Tyres
Har Safar Mein Dum Hai
A tyre ad that borrowed cricket's emotion — Sachin alongside Team India, scored to 'Maa Tujhe Salaam'. 37M+ views.
DecodedFabindia·Fashion & Lifestyle / Ethnic Wear / Apparel
Jashn-e-Riwaaz
A festive campaign withdrawn after backlash — a case study in the gap between brand intent and audience perception.
DecodedMiu Miu·Luxury Fashion / Luxury Apparel & Accessories
Miu Miu PR Packaging
When the unboxing IS the advertisement — Miu Miu designed PR packages as immersive, shareable experiences.
DecodedNBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture
BUDX NBA House
Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.
DecodedMcDonald's·QSR / FMCG / Fast Food
Buddy Meal
Nostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.
DecodedCorona·Beverage / Beer / Alcoholic Beverage
Golden Hour Billboard
The most patient ad ever made — a billboard that only reveals itself during golden hour, using sunlight instead of screens.
DecodedFIFA World Cup·Media & Sports / Sports Broadcasting
FIFA World Cup and India's Broadcasting Vacuum
No Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.
DecodedSunil Pal · Samay Raina·Creator Economy / Entertainment / Internet Culture / Digital Media
Sunil Pal and the Attention Economy
How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.
Think your campaign belongs here?
Every campaign featured on The Ad Doctor is selected because it offers something valuable to marketers. A new insight. A smart execution. A bold creative decision. Or a lesson the industry can learn from.
Feature your campaigns