Grand Prix · Cannes 2025Indian Railways·Transport / Public Services / Railways / Public Transport·FCB India
Lucky Yatra
FCB India turned Mumbai's suburban train tickets into lottery entries — and won India's only Grand Prix at Cannes 2025.
Case files
Cannes 2025
Showing breakdowns in Cannes 2025.
5 breakdowns · Cannes 2025
Grand Prix · Cannes 2025
Gold · Cannes 2025The Times of India·Media & Publishing / Newspaper / News Media·Havas Creative India
Ink of Democracy
2.28 million newspaper pages printed in purple electoral ink — a protest against voter apathy that won India's first Gold at Cannes 2025.
Gold · Cannes 2025Cadbury 5 Star·FMCG / Chocolate / Confectionery·Ogilvy India
Erase Valentine's Day
A theatrical 'time-travel vessel' that sailed out to erase Valentine's Day from the timeline — Ogilvy India's Gold winner in Social & Creator.
Gold · Cannes 2025Acko·Insurance / Fintech / Health Insurance·Leo Burnett
Tailor Test
Waist and hip measurements taken at the local tailor, used to screen for heart-disease risk — Gold in Creative Data at Cannes 2025.
Silver · Cannes 2025Britannia·FMCG / Biscuits / Food Products·Talented
Nature Shapes Britannia
Biodegradable billboards placed where trees would obscure them — letting branches literally shape the brand's name. Two Silver Lions at Cannes 2025.