Case studies

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2 breakdowns · Strategy · Decoded

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NBA · Budweiser·Sports & Entertainment / Basketball / Sports Culture

BUDX NBA House

Selling a sport by selling a culture — the NBA used music, fashion and youth culture as the gateway into basketball.

FIFA World Cup and India's Broadcasting Vacuum

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FIFA World Cup·Media & Sports / Sports Broadcasting

FIFA World Cup and India's Broadcasting Vacuum

No Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.

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