DecodedMcDonald's·QSR / FMCG / Fast Food
Buddy Meal
Nostalgia resurrection — McDonald's brought back 'Burger Bacchi' Sara Arjun to launch the ₹119 Buddy Meal.
Case studies
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DecodedCorona·Beverage / Beer / Alcoholic Beverage
Golden Hour Billboard
The most patient ad ever made — a billboard that only reveals itself during golden hour, using sunlight instead of screens.
DecodedFIFA World Cup·Media & Sports / Sports Broadcasting
FIFA World Cup and India's Broadcasting Vacuum
No Indian broadcaster for the 2026 FIFA World Cup — at a time of record sports-rights valuations. We put sports-media economics under the microscope.
DecodedSunil Pal · Samay Raina·Creator Economy / Entertainment / Internet Culture / Digital Media
Sunil Pal and the Attention Economy
How controversy manufactures relevance — a diagnosis of why proximity to existing cultural momentum has become the fastest route to visibility.
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